© 2014-2023 Aliaksandr Drozd
I choose the basic theories of physics, geometry, and astronomy as a graphic core of this concept. Thus, I appeal to a person's reflections about his place in the universe and society at the micro and macro levels. Taking an enlightening position, I create an amazing whimsical pattern filled with science, philosophy and modern geometric beauty.
We find ourselves in every moment of time and space. We are faced with a boundless choice of possibilities. Placed by someone at the point of convergence of the cones of the future and the past, at the equidistant center of rotating circles, at the back of the universe, we aspire to be an individual, but also to be part of the whole. We ask ourselves the question: “Where am I?. Who am I in digital reality?” The answer is part of a large community, part of the whole. This is the main message of the concept.
This is the second project implemented for the TenChat application. This time, the target audience was the company's employees who are engaged in technical and information support of the product. I was expected to create a limited collection, which would be presented as a thanksgiving gift to the current team and as a welcome gift to the potential one. Retrofuturism and game style mixed with scientific discoveries in the realm of astronomy, physics and mathematics were chosen as a prime idea. These prints are very stylish with 8-bit graphics. Fluorescent paint applied to textiles allows to create a stunning visual effect in the dark. The limited collection has become part of the company's merchandise shop.
Print
Art Direction
Concept
Naming
Copywriting
Visualization
Art Direction
Concept
Naming
Copywriting
Visualization