© 2014-2023 Aliaksandr Drozd
The need to communicate and to form social connections is in our blood. At the DNA level, I can even add. The first writing messages left by ancient people are scribbles, doodles, pothooks and hangers. I was inspired by them while creating this visual. I started with squiggles and gave them the shape of an abstract biological fragment, a kind of part of the protein molecule that the DNA consists of.
I decided to make the image even more abstract, combining it with basic geometric primitives such as dots, crosses, lines etc. Thus, the graphic tells us that each element of communication (characters, punctuation marks, glyphs) is determined by an invisible biological element (proteins, molecules, spirals). I mean the internal connects with the external, the biological with the social.
There are spirals, DNA chains, geometric primitives, a dynamic pattern, an optical illusion at the heart of the composition. The result of imposing these elements on top of each other is creating a stunning visual effect.
TenChat is more than a social network. It's a mix of Facebook, LinkedIn and WeChat. The application allows you to find professional connections through networking: finding a new job, sharing experience with real professionals, acquiring new skills and business acquaintances, building up a business or attracting investments and business partners. The application is free for users. The goal of the project was to create an original collection of clothing and merchandise that can be presented to potential users of the application as part of an advertising campaign. A limited edition of clothes was sold in the company's merchandise store.
Print
Art Direction
Concept
Naming
Copywriting
Visualization
Art Direction
Concept
Naming
Copywriting
Visualization