It was Pythagoras and his basic visual geometrical figures, and in particular, the theorem on right triangles, that formed the basis of this corporate identity. Thus, we return to the basics of the basics, while using a modern graphic interpretation of his theorem. The logo element is a triad of squares with sides 3, 4 and 5 ratio. This is a unique and simplest combination of numbers standing next to each other which fits into the Pythagorean theorem. A Pythagorean tree can also be considered an element of the corporate style because its graphic structure arises from the endless layering and reduction of this graphic element. Thereby, we get a fractal that is an ideal harmonious figure.

Using the Greek theme is not accidental. You might know that in America (the birthplace of cybernetics) there are lots of student communities that form clubs named by the letters from the Greek alphabet. This fact supports the idea of unification and association of like-minded people. The result is an image that is both visually simple and semantically complex.