© 2014-2023 Aliaksandr Drozd
As an idea to start working with, I chose the northern lights. This phenomenon looks equally romantic both from the viewpoint of physics and from the viewpoint of poetry. In addition, the northern lights serendipitously comprise the colours similar to those of the Kaspersky brand. I decided to play on this coincidence. Moreover, the North Pole is considered to be the cradle of the northern lights, and also this is the place where the main Christmas character, Santa Claus, lives. The components of the giftboxes refer to the cozy winter evenings with family and friends around the festive period. The graphic design of the package is geometrically stylized as aurora and looks fabulous.
Making a composition begins with the first letter of the logo. The divergent rays form the frame of key visual.
Arranging inclined transparent planes in accordance with the principles of the golden ratio. Creating a harmonious composition.
The final version of the graphic element looks spectacular and harmonious. The composition looks like the natural asymmetry of aurora.
A planet shaped set of chocolate candy. A thermal canteen and a stemless wine cup with a spectacular gradient from Corkcicle brand.
SET 1
The set includes a smart LED lamp, a desktop clock with a smartphone charging function, and a magnetic construction toy.
SET 2
A modern design air purifier and humidifier from Rombica brand.
SET 3
This set consists of a tumbler and a stemless wine cup with the imitation of northern lights on them from the Corkcicle brand.
SET 4
The goal was to come up with a set of New Year's gift sets for partners and customers of Kaspersky. The idea to use the northern lights as the main graphic element and conceptual core did not come about by chance. If you look closely, this physical phenomenon has a color range very close to the client's corporate colors. There is a kind of magic in it. Moreover, the aurora is mesmerizing in the same way as the expectation of a New Year's miracle. The composition is built with the help of the golden ratio proportions and corresponds to the task. The package from foil-covered paper with metallic shimmering enhances the visual effect of flickering and play of light.
Art Direction
Concept
Copywriting
Visualization
Packaging
Concept
Copywriting
Visualization
Packaging