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constellation atlas
constellation atlas
Let’s imagine that the history and structure of any company is a random combination of factors in time and space. Observing some of them, we identify a certain pattern or trend that forms the conditions, tasks, mission and principles of the company's existence. The constellations over our heads were invented in ancient times in the same way. If we superimpose the image of a modern company and its principles on the random combinations of celestial bodies, we will get an imaginary constellation atlas.

The intricate shape of each imaginary constellation looks very beautiful when printed on promotional items. In its turn, the combination of several constellations in a random order allows me to create an original complex pattern that you want to contemplate. What kinds of constellations exist in your company?
Let’s imagine that the history and structure of any company is a random combination of factors in time and space. Observing some of them, we identify a certain pattern or trend that forms the conditions, tasks, mission and principles of the company's existence. The constellations over our heads were invented in ancient times in the same way. If we superimpose the image of a modern company and its principles on the random combinations of celestial bodies, we will get an imaginary constellation atlas.

The intricate shape of each imaginary constellation looks very beautiful when printed on promotional items. In its turn, the combination of several constellations in a random order allows me to create an original complex pattern that you want to contemplate. What kinds of constellations exist in your company?
complex constellations pattern
complex constellations pattern
merch collection
merch collection
The idea came to me during a night walk in the countryside, when the bright light of the night city didn’t interfere with viewing the starry sky. I thought that every person and every company, interacting with each other in a certain period of time, leaves a certain pattern on the surface of their communication. This pattern as a set of random events is very similar to constellations. Therefore, when I returned to the office on Monday, I immediately sketched a few drafts. My boss and colleagues really liked this idea and we decided to realize it using company’s principles and its philosophy.
Brand Strategy
Art Direction
Concept
Copywriting
Visualization
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