© 2014-2023 Aliaksandr Drozd
The Mr.Bean character was invented as part of a collaboration between three companies: BASF, Prograin and EuroChem. One of these companies’ main profile is in increasing the yield of soybean crops around the world. The capitalized PRO in the slogan "imPROve" refers to the idea of a professional approach to growing soybeans. In the basic set of cartoons you see the character improving his physical qualities doing PE. Thus, we get a funny play on words and meanings. Additional illustrations on the theme of laboratory research and agriculture were created slightly later.
basic set
The illustrations were created on the basis of photostocks materials. Nevertheless, we ended up with an in-depth study of details and plots. The basic set of illustrations uses squares in corporate colors, in which the slogan and company names are placed. The composition is easily transformed from vertical to horizontal orientation, which creates additional opportunities for using images in various formats.
additional set #1
Promo set #1: backpack, water bottle, notepad, powerbank
additional set #2
Promo set #2: backpack, water bottle, souvenir plate, powerbank
Promo set #3: t-shirt, notebook, shopper, mug
additional set #3
Promo set #4: backpack, panama hat, water bottle, notepad
Promo set #5: backpack, t-shirt, notepad, color pencils and mug
Nowadays, we face collaborations more and more frequently. There are not only well-known brands of clothing or shoes from the B2C market, but also large corporations in the B2B segment. This project is an example of such a collaboration. BASF, Prograin and EuroChem have joined forces to promote and raise awareness among soybean growers. They believe that this direction can become dominant in the near future in the agricultural sector. We came up with a soybean character, which in English gives rise to a fairly recognizable association with Mr. Bean (Rowan Atkinson's comedy character). The proposed series of cartoons was welcome by the clients with delight and tenderness.
Art Direction
Visualization
Iconography
Visualization
Iconography